What can I do for you?

UX writing / UX design 
SEO/SEA copy
Concepting for social campaigns
Social strategy, plans and postings
Social & website copy and blogging
Storytelling in 140 characters
Translations (Dutch & English)
Content creation
Customer journey mapping






UX writer / senior copywriter
As part of the design team I work Agile on creating the content on Toon, the smart thermostat from Eneco. Toon is a platform containing of a display and app. With around 20 features (from measuring energy to controlling your smart plugs) it is a versatile machine. The challenge and fun of creating for Toon is finding the perfect merge between copy, design and UX. The pretty technical matters, like graphs, bills, manuals and measurements are transformed into easy to understand content. Aiming for one of the best user experiences in order to help our users save on energy.



For Deliveroo’s blog ‘Kitchen Stories’ I interview restaurants to write a catchy blog on their story. Since you order your food online, you never actually see the restaurant or meet it’s owner. Kitchen stories helps out there, you can read a little bit more about the food you order and the people that make it:

Sugar and Spice bites
Spaarne 66
Poké Perfect
Ciao Bella
Van Veg
Kadetje van Edje
Bulls & dogs



Ziggo, the biggest cable company in the Netherlands has a lot to communicate being the sponsor of Amsterdam soccerteam Ajax, F1 driver Max Verstappen and runner Dafne Schippers. Through RIDE I was their community manager and content creator on mutiple channels.

Oh Sonos, the WiFi speaker that everybody wants. Thanks to RIDE I was lucky enough to do daily community management for this awesome brand. Mostly in English and usually with a smile because everybody is so happy with their speaker.

90/24 manages the social media accounts for around 42 professional soccer players. I was hired to bring structure and planning to the company.



Bureau for Reuring is a marketing, PR and social agency that creates and executes cool campagne. I write everything there needs to be written as their in-house copywriter.



SaleOnly is the one site where discounts are collected. I write their daily dose of social postings to inform, attract and inspire other sale lovers.


Tindemans Translations

Tindemans Translations is a trusted Dutch Translation agency.


Schermafbeelding 2016-08-18 om 10.31.08

Snipperwall, the social mediawall that brings the social conversation to big screens, is the personification of  audience engagement. For this supersocial company I re-wrote the website with SEO and snappy copy.


Schermafbeelding 2016-06-28 om 16.25.45

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For Ditzo, truly the most awesome insurance company of the Netherlands, RIDE got the request to fill the page ‘Who Are We’ on their website. Ditzo was inspired by the way RIDE introduces it’s employees on their site.

The pictures were made by my collegue but the copy is mine. I was already responsible for RIDE’s own ‘Who Are We’ page so this was routine for me.



ROSE + NINE is a brand I love. Bags that are both stylish and very funtional & firm. Just very fashionable laptop-bags. This start-up needed some help with their social media and content so that’s where I came in.

Where did I go to school?

Even though most of my skills were picked up in the field I can’t dismiss my education. They did teach me something there…

> Bachelor News and Media
> Webdesign at LOI
> Gap year in the U.S.A